We looked around the industry and saw a pattern we couldn't ignore. Garments designed to squeeze you into submission. Waistbands that rolled down the second you sat. Fabrics that felt like wearing a plastic bag.
But the worst part wasn't the discomfort. It was the message.
Everywhere we looked, brands were telling women they needed to be "fixed," "corrected," or "hidden." We didn't just want to make a better bodysuit. We wanted to change the conversation.